What is the Cloud? (Part III)

The first two parts of What is the Cloud? mostly cover technical aspects of cloud computing, including the matter of security.  In Part III, I’d like to discuss more terms associated with the Cloud and their meanings.

Software as a Service (SaaS)

SaaS means that you don’t need to buy software, hardware needed to run it, or worry about managing software.  “All you have to do is connect [to your cloud hosting provider] and use it.” 1  Your software is in the Cloud; you can use it from any geographical location; and you only pay for what you use. 2  “Google, Twitter, Facebook and Flickr are all examples of SaaS….” 3

Platform as a Service (PaaS)

PaaS “…is a service model of cloud computing.  In this model, the consumer creates the software using tools and/or libraries from the [cloud service] provider.  The consumer also controls software deployment and configuration settings.  The provider provides the networks, servers, storage, and other services.” 4  This is another way to describe hosted instances.  (See, What is the Cloud? Part II)

Infrastructure as a Service (IaaS)

“…IaaS is one of the three fundamental service models of cloud computing alongside Platform as a Service (PaaS) and Software as a Service (SaaS).  As with all cloud computing services it provides access to computing resources in a virtualised environment, “the Cloud”, across a public connection, usually the internet.” 5  IaaS enables users to create “cost effective and easily scalable IT solutions where the complexities and expenses of managing the underlying hardware are outsourced to the cloud provider.” 6  [my emphasis]  This is another way to describe hosted solutions. (See, What is the Cloud? Part II)

Hybrid cloud

A hybrid cloud combines public and private clouds. 7  “[It] is a cloud computing environment in which an organization provides and manages some resources in-house [i.e., privately] and has others provided externally [i.e., publically].” 8

(The end of Part III)


Untitled, by Luba Rascheff


1 Hurwitz, Judith; Bloor, Robin; Kaufman, Marcia; and Halper, Fern.   “Cloud Computing Models. Part of the Cloud Computing Cheat Sheet.” For Dummies.  Accessed on Tuesday, August 27, 2013.  http://www.dummies.com/how-to/content/cloud-computing-models.html?cid=embedlink

2 “What is Saas?” Interoute, from the ground to the cloud.  Accessed on Tuesday, August 27, 2013.   http://www.interoute.com/what-saas

3 Ibid.

4 “Platform as a service.”  Wikipedia, the free encyclopedia.  Accessed on Tuesday, August 27, 2013. http://en.wikipedia.org/wiki/Platform_as_a_service

5 “What is IaaS?” Interoute, from the ground to the cloud.  Accessed on Tuesday, August 27, 2013. http://www.interoute.com/what-iaas

6 Ibid.

7 Rouse, Margaret. “hybrid cloud.” TechTarget. Published on June 28, 2010.  Accessed on Tuesday, August 27, 2013.  http://searchcloudcomputing.techtarget.com/definition/hybrid-cloud

8 Ibid.

WHAT IS THE CLOUD? (PART III) Copyright © 2013 Luba Rascheff



Get to the Point: Effective Communication in the Digital Age

In spite of the fact that we literally have a plethora of modern, digital media at our fingertips designed for communicating with one another, we seem to have less and less time in which to do so.  If feels like we’re being ‘crunched,’ ‘crushed,’ or ‘pressed’ for time.  The result of this time ‘pressure’ (real or imagined) is that our communications are moving more and more toward being:  brief, direct, reduced and, not to use the word blunt, devoid of any nuances let alone flourishes.

This is not necessarily bad.  We have tight schedules, tasks to complete and messages to impart.

One of the secrets to my success on the social media site, Facebook (R), is brevity.  Strangely enough, the less I say, the more popular I become.  Although this may appear paradoxical, it is not.

Social media adherents (i.e., people) are pressed for time and want nothing more than for me to stop wasting their time and get to the point.

A platform to meet the times we live in

Although, for proprietary and corporate reasons, we must post, tweet, link and e-mail via separate accounts, I believe that what we’re secretly yearning for is one account.

If we have less and less time to share, then wouldn’t it make much more sense to, instead of having to log into, let’s say, four accounts daily, to merely log into one?  One account.  One password.

Unishare:  The account of the future

Imagine for a moment a dashboard that has four simple words:  POST, TWEET, LINK and E-MAIL.  Although each function is different, each is nevertheless a vital part of our modern lives.  To separate these functions would be like separating legs and arms from our bodies.  Absurd!  We know full well that we need all the parts to work together as one body.  This is the true meaning of optimization.

If I need to publish a brief, press-like announcement, I’ll click on the TWEET function.  If I want to be more casual and perhaps share a digital image, I’ll POST.  When it comes to a more formal, professional communication, I’ll LINK.  Last, but not least, I’ll use the E-MAIL function ‘as usual’ with the exception that Unishare will provide a much more sophisticated way of organizing and prioritizing my mail than exists today.

In spite of the legal, proprietary and corporate obstacles involved in creating such a ‘dream,’ time-saving, cost effective communication platform, I believe that we are inexorably moving in precisely this direction because…brevity is not bad–in the written word as well as in movements.

Let us, therefore, be brief and quickly and easily get to the point.