I just read an insightful article called 7 Social Media Trends by Patricia Redsicker which states that blogging is expected to be the “biggest area for increase” for social media marketers. The problem, though, according to the article, is that many companies fear expressing an opinion, something that does not increase traffic to their blog.
Too many businesses are stuck in this ‘grey area’ where they’re so afraid of having an opinion at all because they want to please everyone. As a result their blogs stink and they don’t get any traction.—Epic Content Marketing, (p. 62).
Having said that, I decided to tell you what I think about deep thinking.
The fast pace at which we’re moving today; the fact that hours seem to go by like seconds; and the constantly changing social media environment saturated with content to which we are constantly subject make it difficult if not impossible to do deep thinking.
In past centuries, people had time to leisurely consider what they read and were able to both comprehend and analyze a text, book or article. People used pen and paper to express themselves and letters sometimes took months to reach their destination. Today, it’s expected that we zoom through life and manage our social media accounts like a juggler juggling 5 or 7 balls and produce quality content, too. I’m afraid that this kind of pace and speed cannot produce quality. It will, instead, produce quickly-thought-out, shallow output that will soon be forgotten.
But, Luba, how can I make time for deep thinking?
I understand that designating time to think deeply about what you’re exposed to can be challenging. Consider, though, what you’ll lose if you don’t. You won’t be able to:
- Understand the root of the matter
- Know where things are headed
- Discern whether what’s being promoted is temporary or lasting
- Understand trends, marketing or other
- Sift between what is trivial and what is meaningful
- Write a compelling story
- Make a lasting impression
- Enhance your brand and,
- Make people remember you.
Purposefully take time out to think things through
If you set a time aside each day to consider either what you read or what you write, this mental activity—deep thinking—will help you put things in perspective and bring much clarity.
It’s not about randomly reading texts and regurgitating. It’s about reading select posts, e-books, books and articles toward which you feel a pull and taking the time to really understand what is being said.
People are looking for substance
I secretly suspect that, in the sea of trivia in which we swim, people are actually looking for meaning. They are, I believe, tired of the same old same old and hunger for tangible realities that will enhance their lives.
Doing deep thinking will help us both understand content and create original content which offers just that.
Image title: “Le Penseur” by Rodin.
Article Source: 7 Social Media Trends for Marketers: New Research by Patricia Redsicker.