Let Us Revive Deep Thinking

I just read an insightful article called 7 Social Media Trends by Patricia Redsicker which states that blogging is expected to be the “biggest area for increase” for social media marketers. The problem, though, according to the article, is that many companies fear expressing an opinion, something that does not increase traffic to their blog.

Too many businesses are stuck in this ‘grey area’ where they’re so afraid of having an opinion at all because they want to please everyone. As a result their blogs stink and they don’t get any traction.—Epic Content Marketing, (p. 62).

Having said that, I decided to tell you what I think about deep thinking.

The fast pace at which we’re moving today; the fact that hours seem to go by like seconds; and the constantly changing social media environment saturated with content to which we are constantly subject make it difficult if not impossible to do deep thinking.

In past centuries, people had time to leisurely consider what they read and were able to both comprehend and analyze a text, book or article. People used pen and paper to express themselves and letters sometimes took months to reach their destination. Today, it’s expected that we zoom through life and manage our social media accounts like a juggler juggling 5 or 7 balls and produce quality content, too. I’m afraid that this kind of pace and speed cannot produce quality. It will, instead, produce quickly-thought-out, shallow output that will soon be forgotten.

But, Luba, how can I make time for deep thinking?

I understand that designating time to think deeply about what you’re exposed to can be challenging. Consider, though, what you’ll lose if you don’t. You won’t be able to:

  • Understand the root of the matter
  • Know where things are headed
  • Discern whether what’s being promoted is temporary or lasting
  • Understand trends, marketing or other
  • Sift between what is trivial and what is meaningful
  • Write a compelling story
  • Make a lasting impression
  • Enhance your brand and,
  • Make people remember you.

Purposefully take time out to think things through

If you set a time aside each day to consider either what you read or what you write, this mental activity—deep thinking—will help you put things in perspective and bring much clarity.

It’s not about randomly reading texts and regurgitating. It’s about reading select posts, e-books, books and articles toward which you feel a pull and taking the time to really understand what is being said.

People are looking for substance

I secretly suspect that, in the sea of trivia in which we swim, people are actually looking for meaning. They are, I believe, tired of the same old same old and hunger for tangible realities that will enhance their lives.

Doing deep thinking will help us both understand content and create original content which offers just that.

Le Penseur - Rodin

Image title: “Le Penseur” by Rodin.

Article Source: 7 Social Media Trends for Marketers: New Research by Patricia Redsicker.


Build Your Online Reputation

In the old days, it used to be reference letters that supported our claim to authenticity. We got one when we worked at a job and performed well, or when we asked our neighbor who knew us for a long time. I’ve accumulated quite a few of these letters and am grateful for them. Today, however, our reputation is formed online in virtual space.

Real-time references

I’ve noticed that whenever I publish online—whether it be on LinkedIn, Facebook, Twitter or Pinterest—people who approve of what I post express their appreciation in the manner provided by the particular social media website. It could be clicking “like,” commenting or becoming a follower. When and as this process unfolds, more people are attracted and I begin to build an online following.

This is why I think that today’s references, the “new references,” are those individuals who, like atoms in motion, are attracted to me by an inexplicable “chemistry.”

It happens over time

The process of developing our online reputation takes time. This is because followers want to see whether I’m capable of offering quality input consistently. They become used to my style and the manner in which I present material. It could be originally crafted content or references to extant content that is interesting and/or useful to them.

I’ve had followers express themselves after several years of following me! So, be patient because it really does take time.

Repetition isn’t boring

Assurance comes with repetition. It doesn’t mean that I say the same thing over and over again. It means repeating certain themes that are refreshed and renewed in the same way that we do not wear the same clothes every day. My experience tells me that follower are savvy and extremely aware of these nuances. They enjoy when I “re-package” content that nevertheless reveals my authentic self.

By word of mouth

People communicate with each other and when they find original, online content, they share the news with online friends. In many ways, therefore, the number of likes we get is not a true representation of the interest we build for our brand, products or services. It’s important, therefore, not to obsess with the number of likes you get. That’s because for every like you receive, there are perhaps ten others who like, but aren’t ready to commit to clicking.

I read an interesting article about Pinterest which explains that people who follow you are interested in your overall taste. If you’re consistent, the images you choose for your various boards and the descriptions you carefully craft for your Pins (as opposed to using what’s already provided) reveal things about you. This is precisely what people look for.

On Twitter, for example, there are entire communities whose members are “magnetically” attracted to each other via shared interests. You can find them by using Twubs.com. These are worlds of their own within the virtual, online world of the Internet.

The total picture

How we brand ourselves involves a complex process that unfolds over time and tangibly demonstrates, in a flitting succession of clicks, posts, expressions, reactions, chats and images: the whole picture of who we are.



The Secret to Success in Social Media

Do you want to be more successful on social media? Perhaps you’d like to increase the number of your Facebook friends or gain more Pinterest and Twitter followers?

Giving is receiving

A golden rule to success on social media is to be generous. Don’t hesitate to click “like” if you really like something or post a brief and succinct comment where appropriate. Emoticoms are important, too, because they encapsulate many thoughts and emotions in a single image. Using them appropriately and effectively will increase your popularity.

Play by the rules

Not everyone plays by the rules; but if you do, you’ll be appreciated and sought after even more. When you post–and this applies to virtually all social media settings–be positive. Say things and/or choose images that are uplifting. There is enough bad news out there; why don’t you be a harbinger of good news.

Be engaging

If you have something to say, make sure that it’s timely, contemporary and interesting. People have very little time as it is, so don’t waste their time with nonsense. At the end of the day, we are all looking for something that we can add to our how-to-live-a-better-more-fulfilling-and-happier-life tool kit.

Don’t be sarcastic

We all have moments when we want to reply sarcastically to what someone says (in general or to us specifically). This is because it might sound stupid or rub us the wrong way.  Avoid this temptation by being nice or saying nothing instead. In the psychologist’s dictionary, sarcasm is a mask for sadness. Better to process the feeling and move on. It’s not true that what we say on social media doesn’t affect others because it’s the Internet and, hence, “not real;” on the contrary, what we say could have implications beyond which we are able to comprehend.

Be careful

This is why we need to be careful about what we say. Online publishing–whether it be e-books, group posts, tweets or pins–must be treated with care. You may want to ask yourself before you write something, Do I really want to say this? This simple question may save you much heartache later.

Enjoy yourself

In spite of the above caveats, you can and should enjoy yourself when you’re navigating the world of social media. By all means relax, feel good about yourself, and unabashedly say what you must bearing in mind that your words will be read more than once.

Social guru

When you feel completely self-confident, know who you are, what you’re about, whom you serve, and why you exist, you’ll be able to blog, post, write, pin and tweet flawlessly. This is the secret to increasing your following on social media.

For more on this topic, see my blog post, The 5 Golden Rules to Success in Social Media.


Image credit: http://www.phildrolet.com/the-new-and-improved-definition-of-success/


How to Use Amazon’s Createspace

If you’ve written a book in, say, Microsoft Word and have proofread it, properly formatted it, and have a title page, copyright page, introduction, table of contents and distinct chapters, you are essentially ready to roll for Createspace.

Although a variety of trim sizes (i.e., book sizes) are available, I recommend selecting the 6” x 9” setting, B & W. Why this trim size?, you may ask. Choosing a 6” x 9” trim size will ensure that your book is fit for most distribution channels. Your title will be exposed to more potential customers hence increasing your chance of being discovered and read.

Once your book is in its most perfect form possible and you have zero spelling and grammar errors, go to the Createspace website and, if you haven’t already done so, open an account. Select the “add new title” option. You don’t need to worry about buying an ISBN; Createspace will automatically assign one for you if that’s what you choose.

The secret is, once logged on and moving through the process, to find the link that leads to Createspace’s interior templates. Download the 6” x 9” template to your computer. Copy and paste your ready book into the template. Visually check that the pages are numbered sequentially; that your chapters are correctly numbered; that your headers alternate between your name and book’s title appropriately; and that you are completely satisfied with how the book appears. The template will ensure that your book’s margins, fonts, pagination and other settings satisfy Createspace requirements. If you’re careful, patient and thorough, this will save you time later. Export the file as a PDF and upload to Createspace.

After you’ve inputed the book’s title, have selected an ISBN, category, and successfully uploaded the book’s interior to Createspace, you’re now ready to create the cover.

In the same way that Createspace offers the right template for your book’s interior, Createspace has a cover creator. The creator comes with a variety of styles to choose from as well as images. If you choose an image from Createspace, make sure to read the fine print about what doing so entails. Alternatively, you can upload one of your own images. The steps you’ll need to complete while using the cover creator are: Theme, Title, Subtitle (if applicable), Author, Front Cover Image (yours or one offered by Createspace), Author Photo (optional), Publisher Logo (optional), Back Cover Text and Background Color. Createspace will take care of the bar code for you.

I enjoyed uploading my own image and experimenting with different styles and colors offered by the cover creator.

After completing the above, Createspace will suggest that you use its interior reviewer. I highly recommend that you do so. If you haven’t embedded your text, do not worry. Createspace will do it for you.

Createspace offers a range of distribution channels. The more channels you select, the more exposure your title will receive. I personally selected the minimum price threshold for my book (generated by Createspace) since this guarantees the lowest possible price for my readers.

Once you’ve finished, you’ll be prompted to submit your file for review. You’ll receive an e-mail within 24 hours with further instructions. In my case, I was congratulated, told that my file was printable, and asked to do a final review which I did.

Are We Digital Narcissists?

Who influences us is important because they impact our choices and, hence, behaviors.

Blogging, which involves bypassing traditional publication outlets and making our ideas immediately available for public consumption, is, according to Andrew Keen, “digital narcissism.” 1

If Keen is right, then Tumbler.com has 101.7 million narcissists, WordPress has 63 million, Livejournal has 62.6 million bloggers who are “full of themselves,” Weebly, 12 million, and Blogster, 582,754 narcissists. 2

If you do the math, it adds up to a lot of narcissists.

What about company blogs?

If bloggers are show offs who want to “strut their stuff” and “fly in the face of convention,” so to speak, then how do we explain the fact that many of the biggest companies on earth have blogs?

JPMorgan Chase, GE and Johnson & Johnson, to name a few, have blogs.  Does this mean that these corporate giants who encourage their qualified, and interested, employees to explain products and processes to us via blogs are narcissists?

I don’t agree with Mr. Keen’s assessment that people who blog, whether they be individuals or employees of large corporations, are “digital narcissists.”  It’s obvious that blogs with quality content can do wonders for public relations that advertisement dollars simply cannot buy.  If this were not the case, the largest companies on earth wouldn’t have blogs.

A new communications trend

I believe that bloggers are people who have understood the new trend in communications.  Far from being “digital narcissists” or “digital mavericks,” they are individuals who are able to take advantage of the “new parlance,” the “new speak” of modern expression that is:  well-crafted, instant, contains quality content, and offers relevant information.


Image Source:  Progressive Buddhism: Narcissism



1 Strickland, Jonathan. “How Web 2.0 Works.” howstuffworks. 5. Accessed on September 19, 2013. http://computer.howstuffworks.com/web-204.htm

2 Pangburn, Eric. “How Many Blogs Are There?” Snitchim.com. Published on April 7, 2013.  Accessed on September 19, 2013. http://snitchim.com/how-many-blogs-are-there/

The 5 Golden Rules to Success in Social Media

  1. Complete transparency  When I interact with my Facebook friends, I keep in mind that whatever I post will be read by all.  I do not, therefore, say anything that does not pass the test of complete transparency.  Everything I post falls into the “public” category.
  2. Focus on the task at hand  There are many distractions in the world of social media.  Although there’s nothing inherently wrong with playing games or chatting, these activities will take you off task.  If you want to succeed in social media, avoid games and chat only when necessary.
  3. Exercise discernment  With so much going on in social media (i.e., ideas, images–moving and static–requests and advertisements), it’s important to exercise discernment before giving our approval.  If something inside of you, let’s say your intuition, seems to stop you from clicking “like” or adding someone to your circle, pay attention.
  4. Avoid controversy  When dealing with thousands of people, it’s best to avoid controversy.  You do so by remaining calm when someone says something you disagree with.  Remember, freedom of expression is the order of the day in social media settings and this encompasses wide-ranging sets of opinions.
  5. Be positive  Facebook, for example, is a continuous stream of data (words and images).  A person who visits your Page for the first time will see your most recent post first.  It’s vital, therefore, to keep your data stream positive.

Social Media

Image name:  Social Media Logotype Background

Image source:  wallscometumblingdown.wordpress.com/2013/04/…


What is the Cloud? (Part IV)

In Part IV of my series, What is the Cloud?, I’d like to discuss the philosophy of cloud computing.

Cloud computing redefines our existing way of thought but only does so by erasing our previous definitions.  Cloud computing is POST-modern…the next step in the philosophy of computing [and, by definition,] undefinable. 1

In spite of the fact that the cloud means different things to different people and that putting our finger on the sheer extent of its applications is difficult if not impossible, it is nonetheless imperative that we understand, more than anything else, that cloud computing is a philosophy.

Steps toward increased security and privacy

“Perhaps the biggest concerns about cloud computing are security and privacy.” 2

Authentication (user names and strong passwords) and authorization (only allowing users access to job-relevant data and applications) are steps toward increasing privacy and security. 3  This works concomitantly with the inherent, financially sound, legal and moral obligation of cloud hosting providers to offer clients security and data integrity.

Questions, questions

Questions currently being debated by law firms, companies and universities revolve around data and its ownership.  Who owns the data?  Is it owned by users or companies subscribing to cloud computing services?  Can a cloud computing company (i.e., a cloud hosting provider) deny users access to their (i.e., the users’) data? 4  These questions literally open up a whole new field in law that will deal primarily with protecting ownership of data in fluid and elastic computing environments where it often “changes hands.”  Moving from server to server, public to private cloud, and virtual environment to virtual environment makes for a maze of potential legal imbroglios.

Autonomic computing

The idea of a “self-managing” computing system could mean the elimination of “the need for many IT maintenance jobs.” 5  Cloud computing means that with the diminishing of front end needs (i.e., no longer needing hardware, software and IT specialists), responsibility for computing requirements will fall onto the back end, the shoulders of cloud, hosting providers.  Simply put, many users transferring responsibility to fewer cloud hosting providers means less need for the unnecessary multiplication of private server rooms, hardware, purchased software and teams of in-house, IT engineers.

Big Data and Big Speed

Cloud computing ensures that our ability to analyze data and to extract business intelligence is not limited by capacity or computing power.  The cloud gives us access to virtually limitless capacity, on-demand.  In doing so, it lowers total cost, maximizes revenue and gets the work done faster at scale. 6

What once took ages and cost tons of money now takes seconds and costs infinitely less.  This is because the processing power that once needed to be, or in fact was, in-house is now in the cloud.

“To process Big Data in the cloud, businesses can expand and contract their infrastructure resources [or, hosted instances] depending on how much they need at the present moment.” 7

(The end of Part IV)

cloud iv

Untitled, by Luba Rascheff


1 “The Philosophy of Cloud.” 2vcps and a Truck. Published on March 30, 2009. Accessed on September 3, 2013.  http://www.2vcps.com/2009/03/30/the-philosophy-of-cloud/

2 Strickland, Jonathan. “How Cloud Computing Works.” howstuffworks. Accessed on September 3, 2013. http://computer.howstuffworks.com/cloud-computing/cloud-computing3.htm

3 Ibid.

4 Ibid.

5 Ibid.

6 Varia, Jinesh. “Big Data Cloud Trends–Data-First Philosophy and the Cloud: Part 2 of 3.” Perspectives and Cerebrations.  Published on January 20, 2012. Accessed on September 3, 2013. jinesh.varia.in/2012/01/big-data-clouds-trends-data-first-philosophy-and-the-cloud-part-2-of-3/

7 Ibid.

WHAT IS THE CLOUD? (PART IV) Copyright © 2013 Luba Rascheff

What is the Cloud? (Part III)

The first two parts of What is the Cloud? mostly cover technical aspects of cloud computing, including the matter of security.  In Part III, I’d like to discuss more terms associated with the Cloud and their meanings.

Software as a Service (SaaS)

SaaS means that you don’t need to buy software, hardware needed to run it, or worry about managing software.  “All you have to do is connect [to your cloud hosting provider] and use it.” 1  Your software is in the Cloud; you can use it from any geographical location; and you only pay for what you use. 2  “Google, Twitter, Facebook and Flickr are all examples of SaaS….” 3

Platform as a Service (PaaS)

PaaS “…is a service model of cloud computing.  In this model, the consumer creates the software using tools and/or libraries from the [cloud service] provider.  The consumer also controls software deployment and configuration settings.  The provider provides the networks, servers, storage, and other services.” 4  This is another way to describe hosted instances.  (See, What is the Cloud? Part II)

Infrastructure as a Service (IaaS)

“…IaaS is one of the three fundamental service models of cloud computing alongside Platform as a Service (PaaS) and Software as a Service (SaaS).  As with all cloud computing services it provides access to computing resources in a virtualised environment, “the Cloud”, across a public connection, usually the internet.” 5  IaaS enables users to create “cost effective and easily scalable IT solutions where the complexities and expenses of managing the underlying hardware are outsourced to the cloud provider.” 6  [my emphasis]  This is another way to describe hosted solutions. (See, What is the Cloud? Part II)

Hybrid cloud

A hybrid cloud combines public and private clouds. 7  “[It] is a cloud computing environment in which an organization provides and manages some resources in-house [i.e., privately] and has others provided externally [i.e., publically].” 8

(The end of Part III)


Untitled, by Luba Rascheff


1 Hurwitz, Judith; Bloor, Robin; Kaufman, Marcia; and Halper, Fern.   “Cloud Computing Models. Part of the Cloud Computing Cheat Sheet.” For Dummies.  Accessed on Tuesday, August 27, 2013.  http://www.dummies.com/how-to/content/cloud-computing-models.html?cid=embedlink

2 “What is Saas?” Interoute, from the ground to the cloud.  Accessed on Tuesday, August 27, 2013.   http://www.interoute.com/what-saas

3 Ibid.

4 “Platform as a service.”  Wikipedia, the free encyclopedia.  Accessed on Tuesday, August 27, 2013. http://en.wikipedia.org/wiki/Platform_as_a_service

5 “What is IaaS?” Interoute, from the ground to the cloud.  Accessed on Tuesday, August 27, 2013. http://www.interoute.com/what-iaas

6 Ibid.

7 Rouse, Margaret. “hybrid cloud.” TechTarget. Published on June 28, 2010.  Accessed on Tuesday, August 27, 2013.  http://searchcloudcomputing.techtarget.com/definition/hybrid-cloud

8 Ibid.

WHAT IS THE CLOUD? (PART III) Copyright © 2013 Luba Rascheff



What is the Cloud? (Part II)

In Part I of What is the Cloud?, I discussed the key concept of the separation of applications and operating systems from hardware.  I explained how this separation permits elasticity, adaptability and ease of migration in the event of hardware failures in order to maintain a seamless user experience.

I also talked about redundancy, the replication of data; clustering, the multiplying of servers to balance web traffic load; virtualization; and web applications.

There are, however, more terms associated with cloud computing.

Hosted instances

Hosted instances are server images, applications, services and configurations that are already installed on a host.  For example, you can create an instance of your operating system on Amazon’s Elastic Compute Cloud (EC2) environment and only pay for what you use.  You get space, transfer and RAM and can configure your server instance any way you like. 1

In hosted instances, network speed becomes an issue since your data is in the Cloud and needs to quickly move from there to you.  To deal with this, Amazon, for example, has a main server and nine edge servers across the U.S.  These edge servers (akin to “boosters”) are positioned in such a way as to provide users with the fastest access to their server images (i.e., server configurations of choice or, hosted instances). 2  You may already be using hosted instances without even realizing it.  Google’s Gmail, for example, is in the Cloud. 3

Hosted solutions

“Hosted solutions are applications or services that are hosted by a company that provides you the service.” 4  There are many hosted solutions available on the Web.  Instead of setting everything up by yourself (i.e., purchasing hardware, software, appropriate licenses and storage space), you can pay a small monthly fee to Vendhost, for example, and get a hosted, cloud solution.

Private vs. public cloud

Hosted instances are in the public cloud.  If you’re interested, though, in combining the power of virtualization while retaining in-house control, you certainly can by way of private cloud.  In private cloud, the  hardware resides in your server room, not “somewhere out there” on the Internet. 5

What about security?

When it comes to the Cloud, security is a big question on everyone’s mind.  You may be wondering, How secure is my data if it’s sitting somewhere out there in the Cloud?  The first question you need to ask yourself, though, is How secure is my data right now?  Most small businesses do not invest a large amount of money in order to have perfect firewall protection.  They will, rather, pay an hourly fee to have viruses removed once stricken. 6  Furthermore, any time we interface with the Internet, we risk exposure to infection.  Since it’s in the interest of cloud, hosting providers to provide excellent service, security, speed and data integrity (their very existence depends on it), it’s actually much safer to host your data in the Cloud as opposed to storing it locally.  Furthermore, local, in-house servers are subject to destruction (e.g., from natural disasters) and/or theft.  It makes much more sense (including economic sense) to have the minimal computing equipment in house necessary to interface with your cloud host. 7

(The end of Part II)


Cloud in nepali sky

Author:  Krish Dulal

Source:  Own work


1 elithecomputerguy.  “Everyman IT, Introduction to Cloud Computing.”  Everyman IT.  Published on December 17, 2010 on Youtube.  Accessed on August 21, 2013.  http://www.youtube.com/watch?v=QYzJl0Zrc4M

2 Ibid.

3 Neal, Ryan W. “The Google Cloud Expands: Gmail, Drive and Google+ Now Unified with 15 GB Free Storage.” International Business Times.  Published on May 14, 2013.  Accessed on August 26, 2013.  http://www.ibtimes.com/google-cloud-expands-gmail-drive-google-now-unified-15-gb-free-storage-1257917

4 elithecomputerguy.  “Everyman IT, Introduction to Cloud Computing.”  Everyman IT.  Published on December 17, 2010 on Youtube.  Accessed on August 21, 2013.  http://www.youtube.com/watch?v=QYzJl0Zrc4M

5 Ibid.

6 Ibid.

7 Ibid.

WHAT IS THE CLOUD? (PART II) Copyright © 2013 Luba Rascheff

What is the Cloud?

In case you didn’t know, Forbes is running a series on cloud computing.  In one of the articles, Apple founder Steve “the Woz” Wozniak partly defines cloud computing like this:  “The cloud’s a vague term even to me.  It can mean different things to different people.

“You don’t know where it is.  Cloud computing is a specific hardware organization where resources can be assigned remotely and switched around easily and used more effectively.  It saves a lot of physical labor, moving things around and lets people change their minds easily….” 1

Let’s get specific

In this article, I’d like to demystify the Cloud and let you see what’s inside this “vaporous mist.”

It’s like Legos

If you’ve ever played with Legos, you know that you build structures by “clicking” elements together.  You also know that you can dismantle structures by “un-clicking” elements.  In the case of cloud computing, it has to do with being able to separate operating systems and applications from physical pieces of hardware like servers in order to easily move the former around.

The reason for keeping hardware and software separate (via virtualization software, a component of cloud computing) is to be able to easily move operating systems and applications in the case of hardware failures. 2  Doing so enables systems to continue running and users to continue working, as if a crash hadn’t happened.

No longer dumb, but thin

In the old days, one mainframe used to be connected to several dumb terminals.  The mainframe allocated a certain amount of computing power to each dumb terminal and users were happy as long as things worked.  If the mainframe crashed, though, everything stopped.  If a company had, for example, an internal e-mail service, a mainframe failure represented a stoppage of the e-mail service. 3

Today, in cloud computing, instead of individual mainframes and dumb terminals, we have Terminal Services Servers (TSSs) and thin clients (hardware or software).  Virtual computing, which is a component of cloud computing, allows for the easy migration of operating systems and applications to different pieces of hardware. 4

Web applications

In cloud computing, using web applications means that you are using applications that reside on servers that don’t belong to you, that are outside of your computing environment.  If you open a web application,  it means that although a window will appear via your browser displaying the application you’re familiar with on a screen that resembles your desktop environment, the application, in fact, resides on a server external to your environment.  You did not purchase the application and you don’t have to worry about repairing or replacing it if it fails; you’re simply using the application as if it were located on your laptop.  This means that should your laptop crash, none of your work will be lost.  You can just get up, move to a different laptop or computer, log in and continue where you left off. 5

Clustering, replication and load balancing

In the Cloud, you can (using virtualization software) group multiple servers with identical databases together in clusters.  Data replication means that when Internet traffic increases to a server in a particular cluster, so much so that it risks breaking down said physical server, instead of crashing (with user services being interrupted), traffic will be redirected (i.e., the load will be balanced) to another server in the cluster.

If this, second, server comes close to being overloaded, traffic will be redirected to a third server in the cluster.  This process is repeated allowing users to continue working seamlessly without interruption of services due to hardware crashes.

It’s not what you think or where you think

One of the key concepts to grasp regarding the Cloud is that what you’re using doesn’t reside where you think it does; nor is it what it looks like.  This is because although what appears on your screen may look like your desktop, it isn’t your desktop; and the application that seems to be so close actually belongs to someone else and resides thousands of miles away!  You never purchased the application nor did you install it on your machine. 6  This means that instead of taking twenty-four hours to recover from a hardware crash, it can take only one hour.  This represents a great saving of time and effort.

Easy migration

In virtualization (client installed or using Hypervisor along with ESXI) the operating system “sits above the hardware” and, “using copy and paste,” you can move it to a new piece of hardware when needed.

(End of Part I)


Untitled, by Luba Rascheff


1 Orosco, Cesar. “Steve Wozniak: Apple, Cloud, Flash, Luck And Open Doors.” Forbes. Published on April 15, 2013. Accessed on August 21, 2013.  http://www.forbes.com/sites/netapp/2013/04/15/steve-wozniak-interview/

2 elithecomputerguy. “Everyman IT, Introduction to Cloud Computing.”  Everyman IT. Published on December 17, 2010 on Youtube.  Accessed on August 21, 2013.   http://www.youtube.com/watch?v=QYzJl0Zrc4M

3 Ibid.

4 Ibid.

5 Ibid.

6 Ibid.

WHAT IS THE CLOUD? PART I Copyright © 2013 Luba Rascheff