The 5 Golden Rules to Success in Social Media

  1. Complete transparency  When I interact with my Facebook friends, I keep in mind that whatever I post will be read by all.  I do not, therefore, say anything that does not pass the test of complete transparency.  Everything I post falls into the “public” category.
  2. Focus on the task at hand  There are many distractions in the world of social media.  Although there’s nothing inherently wrong with playing games or chatting, these activities will take you off task.  If you want to succeed in social media, avoid games and chat only when necessary.
  3. Exercise discernment  With so much going on in social media (i.e., ideas, images–moving and static–requests and advertisements), it’s important to exercise discernment before giving our approval.  If something inside of you, let’s say your intuition, seems to stop you from clicking “like” or adding someone to your circle, pay attention.
  4. Avoid controversy  When dealing with thousands of people, it’s best to avoid controversy.  You do so by remaining calm when someone says something you disagree with.  Remember, freedom of expression is the order of the day in social media settings and this encompasses wide-ranging sets of opinions.
  5. Be positive  Facebook, for example, is a continuous stream of data (words and images).  A person who visits your Page for the first time will see your most recent post first.  It’s vital, therefore, to keep your data stream positive.

Social Media

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