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Tag Archives: digital
Interactive, Touch Reading
One of the great advantages to publishing digital media, in this case books, is the reading experience. Unlike traditional, print books, readers are presented with a dynamic platform that can be controlled.
A “click” can take us, for example, from chapter one to forty-seven in an instant whereas in traditional books, we’d have to turn many pages to get there and would need a bookmark to remember where we were.
In electronic publications, readers are given a kind of control they previously did not have. They are able to interact with the e-publication in a non-static manner. In a way, the book almost becomes “alive” in their hands. No longer a series of pages that one must manually turn in order to advance in the story, the book is transformed into one “fluid image of words” whose appearance can instantly change.
Unlike a print book that we hold in our hands and whose pages we must turn to delve deeper into the story, the e-book is presented on a screen. It could be found on any one of a series of mobile or stationary devices (e.g., Amazon’s Kindle), yet will needs be a screen. This means that whereas in print media we come into direct contact with the book in our hands, in the digital version, we are separated by a screen. The screen, in a way, is therefore both the facilitator of our reading experience as well as its moderator. It is the medium through or by which we reach our chosen medium (i.e., e-book).
That which prevents us from “touching,” so to speak, the object of our curiosity in the same breath enables us to see it in an unconventional and enhanced manner. A combination of the screen and touch pad or mouse allows us to read the end of the story before we’ve read the beginning. Alternatively, we can also instantly hop to the middle and go back to the beginning or end. The point is that we no longer have to wait to get the information we want. We can have it effortlessly now. Past, present and future are seemingly melded into one.
In California, a group of school children were taken to see some older model telephones on display. One of them finally said, “Oh, I get it! You have to stick your finger in the hole and turn.” He was, of course, referring to the plastic, rotating dial on the front of rotary-dial telephones that needed to be turned in order to compose a number.
Although we may read this and chuckle, most of us would never dream of giving up our touch pads or buttons (stationary or mobile), not to speak of our Skype connection.
A certain order
There is a certain order in the evolution of things including things technological. There is a certain adaptation, too, a certain willingness to evolve along with it that is required on our part. If we want the effortless ease of the seamless and interactive reading experience, we must adapt to the new model.
By Dhscommtech at English Wikipedia
SEO for Serif WebPlus X5
SEO stands for Search Engine Optimization.
The fact that you have a website is great. In and of itself, though, this is not enough to ensure that your site is properly advertised, optimized and that it receives a steady, targeted stream of visitors.
Great keyword research
The first step in SEO is great keyword research. You don’t need anything fancy; Google’s Keyword Tool (or, AdWords Keyword Tool) is sufficient. If you already have a Google AdWords account, login. Otherwise, go to http://www.googlekeywordtool.com and verify that you’re human by typing the text presented in the box.
The first step is to minimize the ‘Saved ideas’ on the left. For a more precise search, deselect ‘Broad’ and select ‘Exact.’ We’ll start with ‘Broad’ and move to ‘Exact’ in this example.
If your website is about digital media, start by typing in ‘digital media’ (without quotes) in the box labeled ‘Word or phrase.’ Now click ‘Search.’ Scrolling down, you’ll see that the results of your search are depicted in several columns called: ‘Keyword Ideas,’ ‘ Competition,’ ‘Global Monthly Searches’ and ‘Local Monthly Searches.’
The majority of the results in my example are listed as ‘Low’ competition. This is favorable because I know that if I use any of the keywords or phrases associated with ‘Low,’ I have a reasonable chance of elevating my website’s ranking (i.e., in Google’s search results) since I won’t be up against strong competition for the same spot. For example, the phrase ‘digital signage software’ has a ‘High’ competition. Using this phrase would pit me against strong competitors (who, most likely, bid high for ads), so I’ll avoid it.
I’m highly interested in ‘Global Monthly Searches.’ These numbers tell me how many times per month people will type in a particular keyword or phrase when doing a Google search. A cursory scan of the results reveals that people type in the phrase ‘what is internet’ 338 million times per month; ‘what is management’ and ‘what is java’ result in over 83 million global searches per month (gsm); and a search for ‘digital’ produces nearly 56 million gsm.
In my example, I’d like to narrow my search to ‘digital media’ and ‘social media.’ An ‘Exact’ search results in the keyword phrase ‘social media’ showing low competition and 201,000 gsm. This means that I can safely use this phrase to optimize my site.
Now try typing ‘social media’ into the ‘Word or phrase’ box. Click ‘Search.’ This results in 201,000 gsm with low competition.
It is in this experimental manner that you will find the best keywords or phrases (sometimes misspelled) to optimize your site.
Great quality content
If you’re going to optimize your digital media website focusing on social media, you want to make sure that you deliver what’s been promised! Once you drive traffic to your site, visitors have the right to expect top-notch, quality content about digital media and social media in particular. This includes inserting keywords (often bolded and italicized) within the body of your website’s pages’ text.
Optimize your pages in WebPlus X5
Once you’ve experimented with the Google Keyword/AdWords Tool, it’s time to optimize your website’s pages.
Open your website. In ‘File,’ select ‘Site Properties.’ In the pop-up box, select ‘Search.’ In the box entitled ‘Enter the description to be displayed when a search engine finds a page on your web’ type in, for example: ‘E-books about digital media with an emphasis on social media’ (without the quotes). Note that the first ten words are most important which is why I excluded the preliminary words ‘This website is about….’
In the box titled ‘Enter a list of words for search engines to use to find pages on your Web site…’ insert the series of keywords or phrases you researched with Google’s Keyword/AdWords Tool. I selected ‘en-us’ for the language code on my website.
Don’t click ‘OK.’ Instead, select ‘Search engine.’ For my website, I selected all available categories setting my page change frequency indicator to ‘Monthly’ with a page priority of ‘0.5’. I named my search engine sitemap file ‘sitemap.xml’ making sure to upload the special file provided by Google when I registered my website using their Webmaster Tools in my public/html folder.
Don’t click ‘OK’ yet. Select ‘Analytics.’ Check the box for ‘Enable web analytics.’ In ‘Paste from Clipboard,’ insert the text (i.e., tracking code) that you received when registering your website with Google Analytics. If you aren’t ready now, you can do this later.
Now select ‘Summary.’ Type your name (or pseudonym) in the ‘Author’ field. Repeat (or type in a variation on the theme) the keywords or phrases you used when completing ‘Search’ above for ‘Comments’ and ‘Subject.’ Finally, click ‘OK.’
You’ll need to optimize each page. So, for every page, with the page selected, right-mouse click to select ‘Page Properties’ and, in ‘Navigation’ choose a relevant page name, title and file name making sure to fill in a page-specific description. For ‘Search’ and ‘Search Engine’ use the information I provide earlier in the article. Under ‘Indexing,’ do not select ‘Override site search engine settings’ and observe that this section appears dimmed. That’s because you expressed your preferences in ‘Site Properties’ globally, for the whole site.
Don’t forget to save and publish your newly optimized website to the Internet!
Although I haven’t discussed off-site optimization, schema.org and rich snippets, I hope this brief article on how to do SEO for a WebPlus X5 website helps you.