78 Countries

I checked my blog statistics yesterday, something I’d neglected to do in a while not because it isn’t important, but because of other tasks. I was fairly surprised, therefore, when I saw that my readers come from no less than 78 countries.

They appeared on my list in this order: Canada, Bulgaria, United States, United Kingdom, Greece, Australia, France, Brazil, India, Spain, Ireland, Philippines, Indonesia, Germany, Russian Federation, Netherlands, Belgium, Japan, Bangladesh, Serbia, Taiwan, Denmark, Pakistan, Sweden, Mexico, Israel, United Arab Emirates, Viet Nam, Singapore, Kenya, South Africa, Nigeria, French Polynesia, Malaysia, Uruguay, Zimbabwe, Thailand, Italy, Romania, Saudi Arabia, Lithuania, Czech Republic, Lebanon, Poland, New Zealand, Jamaica, Hong Kong, Portugal, Turkey, Republic of Korea, Ecuador, Morocco, Fiji, Peru, Botswana, Switzerland, Puerto Rico, Argentina, Qatar, Barbados, Sudan, Slovakia, Egypt, Grenada, Monaco, Austria, Venezuela, Ukraine, Azerbaijan, Croatia, Finland, Albania, Moldova, Chile, Cyprus, Hungary, Seychelles, and Latvia.

The above list made me think of the 2014 FIFA World Cup ™, taking place at this writing. And, now that I live in Toronto, I’m used to meeting people from different countries on an almost daily basis.

Let me give you one example. I went to a local pub the other day. Portugal was playing against Germany. There was a group of people sitting at nearby tables with matte skin and very dark hair. I was somewhat surprised, therefore, when the entire group screamed in joy, in unison when Germany scored a goal and looked at me with an air of superiority. They’d obviously overheard me tell the waitress that I was rooting for Portugal. Although it’s important not to assume anything based on outward appearances, it’s only human to sometimes do so. These are the experiences that chip away at our prejudices and tendency to stereotype people. The group might have been made up of Brazilians or persons of Brazilian descent. Portugal colonized Brazil in circa 1534. As you can see, it gets complicated and memories run deep.

Whatever the case, it was a sorry ending for Portugal and I’d never seen Ronaldo look more upset. But. you know, let’s face it, the German team was very good, played meticulously, and displayed tactical strength.

Azerbaijan

Let’s get back to the above list of the 78. As I perused the list, for inexplicable reasons, one country attracted my attention: Azerbaijan. I thought to myself, ‘Why would someone from Azerbaijan be interested in reading my blog?’ Call it instinct or intuition, I just wondered, ‘Why Azerbaijan?’

You can see where Azerbaijan is in the world:

Azerbaijan map

Azerbaijan on the map

You, Dear Reader from Azerbaijan, captured my imagination and for this I congratulate you.

Have a look and a listen at this fantastic song, Start a Fire, by Dilara Kazimova, Eurovision 2014 contestant:

http://youtu.be/cjfJSYQD0wk

Doesn’t she have a great voice? I think so.

Although I arbitrarily singled out my Azerbaijani viewer today, I just want to thank everybody—from all 78 countries—who follow my blog.

You are all fabulous.

The Ontario Legislative Building

Today was “Doors Open” in Toronto meaning that about 150 buildings were open to the public. I decided, therefore, to visit The Ontario Legislative Building, not too far from where I live.

Walking through Queen’s Park, I took a picture of the statue of King Edward VII seated on a horse. The equestrian statue, originally standing in Edward Park in Delhi, India, was “erected on the present site through the generous subscriptions of the citizens of the area” reads the plaque placed before it.

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The Equestrian Statue of King Edward VII

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The plaque

A statue of Queen Victoria stands near the Legislative Building’s entrance where the public was admitted.

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Her Majesty Queen Victoria /1819-1901/

Friendly, knowledgeable, and fluently bilingual guides wearing green T-shirts welcomed me. “If you have any questions, ask anyone in a green T-shirt,” a young brunette wearing glasses prompted cheerily. There were policemen guarding the premises, too.

When I asked this handsome man in uniform whether he’d let me photograph him, he said, “Take as many pictures as you need until you’re satisfied.”

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Handsome policeman I

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Handsome policeman II

The impression I got the moment I stepped inside the Legislative Building, designed by architect Richard Waite and built between 1886 and 1892, was one of magnificence and splendor.

Attention to detail is everywhere. The ceilings are very high (some with chandeliers), balustrades are carved from wood, and the building’s west wing (rebuilt in 1909 after a destructive fire) boasts of a marble floor displaying a delicate mosaic pattern reminiscent of mosaics I once saw in Modena, Italy.

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Fine mosaic floor

One of the most impressive features of the Legislative Building is its stained glass ceiling.

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Stained glass ceiling

Historical portraits depicting political personalities dating from the distant past to the present adorn the building’s walls.

“Doesn’t he look like Napoleon?” a visitor asked me as I snapped this shot.

“Yes,” I laughed, “he does!” realizing that this was probably what prompted me to select this portrait among all the others.

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Napoleon lookalike

This colourful room is the one which the Lieutenant Governor of Ontario, David Onley, uses for celebrations.

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The room of the Lieutenant Governor

As I exited the room through the wooden door you see on the left, I saw this intriguing antique cabinet.

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Antique furniture adjacent to the Lieutenant Governer’s room

The pièce de résistance, however, is the Legislative Chamber “with its richly carved details set in mahogany and Canadian sycamore.” This is the chamber in which Members of Provincial Parliament (MPPs) “debate and pass laws for the Province of Ontario.” (Source: http://www.ontla.on.ca)

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The government’s seats

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The Speaker’s chair

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Chamber door detail

For more information about The Legislative Building, visit www.ontla.on.ca.

 

 

 

 

The Mo’ai of Easter Island

Easter Island, also known as Rapa Nui, is “the most remote, inhabited island on the face of the planet.” 1

In the middle of the Pacific Ocean, Rapa Nui is located 2 500 miles west of Santiago Chile and 1 500 miles east of Polynesia. It was settled by the Polynesians in the fifth century AD. Escaping overpopulated homelands, they set sail from Tahiti and the Marqueses for what is known today as Easter Island. 2

Without maps or compasses, in their outrigger canoes, the Polynesian navigators used their deep knowledge of currents, swells and the flight of birds in order to detect land including New Zealand, Hawaii and Rapa Nui. 3 By the fourteenth century, Rapa Nui had a thriving population that had reached 20 000, five times what the island could naturally support. 4

In 1722, however, when Dutch explorers arrived on the island on Easter day, hence the island’s new appellation, they were shocked to find a “starving population and a struggling culture.” What had happened? Why were the mo’ai, the island’s legendary stone statues, strewn about as if they’d been abandoned? Why had Rapa Nui eroded into a quasi-barren land?

Something eventful had happened that had nearly decimated the people of Rapa Nui whose population remained less than 2 000; the island was ecologically devastated; and, from a rich, thickly forested island, painfully few trees remained. 5

The Mystery of Easter Island Giants attributes the devastation of Rapa Nui to the inhabitants themselves placing the blame on overpopulation; the overproduction of mo’ai stone statues; and the depletion of the island’s natural resources. One theory posits that the statues were moved from the volcanic quarries where they were carved to other parts of the island (i.e., distances of up to twenty kilometers) by rolling them on logs and that this would have seriously depleted the island’s trees. Another theory claims that the mo’ai were moved upright with strategically positioned groups of men manipulating the statues’ movements using ropes. According to the ancients, though, the mo’ai walked to their new locations. 6

Ancestor worship

The mo’ai heads represent the island’s protective ancestors of old. They are said to personify the “living faces” of the Rapa Nui. When a chief died, a statue or, mo’ai, was carved in his honor in which his spirit was said to live on. The statues embodied the dead returned to life to act as guardians of the living. Although we are used to seeing the mo’ai with dark, empty eye sockets, reputed archaeologist Sergio Rapu discovered the mo’ai’s original, coral eyes. 7 When placed inside the statues’ empty eye sockets, the mo’ai take on an entirely new appearance and appear to look “alive.”

Lava tubes & cave living

In the sixteenth century, roughly one thousand years after settling, the inhabitants of Easter Island began inhabiting extensive cave systems in order to protect themselves against warfare and raiding, now endemic on the island. They lived and cooked in these caves, ancient lava tubes through which “rivers of molten rock once flowed from volcanoes now long extinct.” 8

There was no more wood from which to build their outrigger canoes and they were essentially cut off from the outside world. There were food shortages as fishing became difficult and the population grew. This created bitter and bloody conflicts over land and food between different clans.

Skeletal mo’ai

To illustrate the ecological and social ravages plaguing the island, a new kind of mo’ai were created: small wooden statues, emaciated in appearance. These skeletal figurines depicted the island’s starving population.

The Birdman Cult

The Birdman Cult, which replaced the Ancestor Cult, the worship of Rapa Nui’s ancestors in the form of the mo’ai, was the redistribution solution devised to resolve Rapa Nui’s resource problem (i.e., the dearth of agricultural land and food). Leaders and warriors gathered annually at Orongo in order to compete for the political and economic control of Easter Island. The outcome of the contest determined which clan would rule the island the coming year.

The egg hunt on Motu Nui

The clans’ best warriors would, carrying reed floaters, race down Orongo’s incredibly steep 1 000 ft. cliff at the bottom of which were shark-infested waters. Upon reaching the water, they would swim, supported by their reed floaters, fighting strong ocean currents and powerful swells, to the larger of two nearby islands, Motu Nui. Once on Motu Nui, they had to find the egg of what they considered to be a magical bird that came straight from heaven. Its egg was considered a symbol of “cosmic fertility and power.” 9

As soon as a warrior-contestant found an egg, and after most likely securing it in his headdress, he would plunge back into the water on his reed floater, swim back to the base of Orongo’s cliff, climb up, and give the egg to his chief, thus winning the grueling Birdman contest.

Rapa Nui

“Rano Kau volcano in Rapa Nui National Park, Easter Island”

Image source: DzineBlog 360

Moai

“Patiperros-‘Rapa Nui'”

Image source: Club Chileno de Chicago

References

1 The Mystery of Easter Island Giants, Host, Josh Bernstein; Executive Producers, William Morgan and Jason Williams.

2 Ibid.

3 Ibid.

4 Ibid.

5 Ibid.

6 Mysterious Easter Island Heads Have Bodies Too, TheLeakSource.

The Mystery of Easter Island Giants, Host, Josh Bernstein; Executive Producers, William Morgan and Jason Williams.

8 Ibid.

9 Ibid.

 

An Unusual Travel Destination: The Seychelles, Praslin Island

I was thinking about unusual travel destinations and came upon an interesting website which lists such places, with each featured image being more beautiful than the one before it. 1

As I perused the destinations, my attention was inexplicably drawn to Praslin Island, Seychelles.

Northeast of Madagascar and East of Kenya in the Indian Ocean, Praslin, the second largest island of  the Seychelles, lies 45 kilometers northeast of Mahé. With a populationj of 6 500 people, it comprises of two administrative districts: Baie Sainte Anne and Grand’ Anse. 2

The Seychelles are truly “another world” with some of Praslin’s beaches appearing in the top-10 list of the world’s best beaches.

The Seychelles boast of two, UNESCO World Heritage Sites: Vallée de Mai (in Praslin) where the Coco-de-Mer, the world’s heaviest nuts grow on ancient palm trees in a primeval forest; 4 and Aldabra, virtually untouched by humans, the world’s second largest coral atoll, part of the Outer Islands. ” The atoll has about two thirds of the world population of Giant tortoises, about 100,000 out of a reported 150,000.” 4 General Gordon thought that the Vallée de Mai was the original Garden of Eden. 6

Praslin, named after the Duc de Praslin, was settled by the French in the mid-18th century. Prior to that, it was frequented by pirates.

Praslin stands at the forefront of Seychelles’ tourism industry with a strong tradition of hospitality and wide range of accommodation facilities. It also provides a base for excursions to neighbouring islands, some of which are important sanctuaries nurturing rare species of endemic flora and fauna. 7

What should you see in Praslin? According to Lonely Planet, Anse Volbert, which is also known as Côte d’Or, and Grand Anse. 8

Where should you stay in Praslin? The Castello Beach Hotel’s description reads in part: “This four-star deluxe hotel opened January 2009, is situated on the north west of Praslin right beside one of the most beautiful, year-round beaches at Anse Kerlan. Surrounded by a tropical garden, this boutique hotel is a sanctuary in paradise with a spectacular view of the islands of Cousin, Cousine, Mahé and Silhouette.” 9  This “charming boutique hotel” also offers proximity to the beach, a restaurant and bar, swimming pool, massage parlor and mini club. Their friendly team will organize sailing and yacht excursions. 10

Are you ready to go to paradise on earth? Book your trip with Seychelles.travel, the official destination website for the Seychelles Islands.

Bon voyage!

Seychelles

Praslin Island, Seychelles

References

1.  50 Unusual & Awesome Places of the World

2. Seychelles.travel

3. Ibid.

4. Ibid.

5. Wikipedia, the Free Encyclopedia, Aldabra.

6. Op. cit.

7. Seychelles.travel

8. Lonely Planet, “Introducing Praslin.”

9. Castello Beach Hotel. And, the hotel’s official website.

10. Ibid.

 

Iceland: Land of Contrasts

Iceland is a truly amazing country.

I remember visiting this beautiful place many times over the years. Travelling with Icelandair, I’ve had numerous stopovers at the Keflavik International Airport where I always bought something from the souvenir shop, my favorite items being white pullovers with subdued streaks of colors. These pullovers are made from Icelandic sheep wool.

Uncommon sheep

The sheep in Iceland are unlike any I’ve ever seen. They resemble round globs of fleece standing on stick legs. When in motion, instead of running, they appear to bounce-and-go. As unusual as they appear, though, their wool produces extraordinary and extraordinarily soft pullovers, gloves, caps and socks.

A land of contrasts

Iceland’s houses-painted blue, red, yellow and green-stand in sharp contrast to its volcanic landscape. When I first saw these homes, I thought that the vivid colors were deliberately chosen to bring life to the bareness and starkness that represent the island.

One time, I had the opportunity to stay in Iceland for several days. I stayed at a hotel next to the airport from which I could see airiplanes take off and land. I remember eating a variety of fresh fish including salmon. The sauna was fantastic.

Icelanders are extremely well read with a 99% literacy rate. Reading is a good activity in the depth of snowy winter.

The many volcanoes on the island, and the steam they emit, enable Iceland’s inhabitants to benefit from geothermal energy. Iceland is a world leader in harnessing renewable energy. 1

Iceland’s stunning scenery, with its bare, lava-strewn flats, snow-capped mountain ranges, glaciers, volcanoes and hot springs, is due to its location on one of the earth’s major fault lines, the mid-Atlantic ridge. While this landscape is attracting an increasing number of tourists each year, the country’s geographical peculiarities also mean that Iceland is the only country in the world that can claim to obtain 100% of its electricity and heat from renewable sources.

2 [My emphasis.]

Points of interest are: Blue Lagoon, Gullfoss, Hallgrímskirkja, National Museum of Iceland, Dynjandi, Aldeyjarfoss and Súlur. 3

Iceland is by no means an inexpensive destination. If you’re planning on going, make sure you budget first.

Eager to visit this amazing land of contrasts? Why don’t you build your own trip. 4

Iceland Image

Image title & credit: Iceland Lava Cascade, “Iceland Volcano: Eruption Sparks Tourist Boom,” National Geographic, Daily News.

Dynjandi – Fjallfoss

References

1 Iceland’s energy answer comes naturally

2 Ibid

Iceland, Points of Interest

4 Build your own trip

The Secret to Success in Social Media

Do you want to be more successful on social media? Perhaps you’d like to increase the number of your Facebook friends or gain more Pinterest and Twitter followers?

Giving is receiving

A golden rule to success on social media is to be generous. Don’t hesitate to click “like” if you really like something or post a brief and succinct comment where appropriate. Emoticoms are important, too, because they encapsulate many thoughts and emotions in a single image. Using them appropriately and effectively will increase your popularity.

Play by the rules

Not everyone plays by the rules; but if you do, you’ll be appreciated and sought after even more. When you post–and this applies to virtually all social media settings–be positive. Say things and/or choose images that are uplifting. There is enough bad news out there; why don’t you be a harbinger of good news.

Be engaging

If you have something to say, make sure that it’s timely, contemporary and interesting. People have very little time as it is, so don’t waste their time with nonsense. At the end of the day, we are all looking for something that we can add to our how-to-live-a-better-more-fulfilling-and-happier-life tool kit.

Don’t be sarcastic

We all have moments when we want to reply sarcastically to what someone says (in general or to us specifically). This is because it might sound stupid or rub us the wrong way.  Avoid this temptation by being nice or saying nothing instead. In the psychologist’s dictionary, sarcasm is a mask for sadness. Better to process the feeling and move on. It’s not true that what we say on social media doesn’t affect others because it’s the Internet and, hence, “not real;” on the contrary, what we say could have implications beyond which we are able to comprehend.

Be careful

This is why we need to be careful about what we say. Online publishing–whether it be e-books, group posts, tweets or pins–must be treated with care. You may want to ask yourself before you write something, Do I really want to say this? This simple question may save you much heartache later.

Enjoy yourself

In spite of the above caveats, you can and should enjoy yourself when you’re navigating the world of social media. By all means relax, feel good about yourself, and unabashedly say what you must bearing in mind that your words will be read more than once.

Social guru

When you feel completely self-confident, know who you are, what you’re about, whom you serve, and why you exist, you’ll be able to blog, post, write, pin and tweet flawlessly. This is the secret to increasing your following on social media.

For more on this topic, see my blog post, The 5 Golden Rules to Success in Social Media.

Success

Image credit: http://www.phildrolet.com/the-new-and-improved-definition-of-success/

PhilDrolet.com

The Perfect Storm

In her music video, Dark Horse (Official, ft. Juicy J), Katy Perry plays four roles: Cleopatra, the woman on the barge; Isis, the woman on the pharaonic throne; the ascending “Snake Woman”; and the Messenger atop the pyramid.

Overlooking its entirely charming kitsch, Dark Horse is highly symbolic and worthy of our attention.

The perfect storm is the final battle between the elemental, oppositional forces of the universe

The crescendo beat of the song ratchets up the tension of what is inevitable:  the perfect storm.

The opulent luxury of the royal palace, the fawning servants, electric-blue, palace guards and mesmerizing, scintillating, colorful, crystal–the “perfect” gift–will all be marred by the approaching storm. As go the lyrics,

So, you want to play with magic

Boy, you should know what you’re falling for

Observe how Isis examines the gift with the Eye of Horus, the third eye that sees beyond the material, three-dimensional world. As she smiles, peering into the crystal, we hear the lyrics,

Are you ready for, ready for

A perfect storm, perfect storm

The Sphinx speaks

“There’s no going back,” says the Sphinx. The Sphinx is talking about the inevitability of the clash between raw, universal forces that are in opposition.

Observe that immediately after the Spinx speaks, the Snake Woman appears in the arms of the ancient Egyptian gods, gods who the ancient Sumerians called Anunnaki–those sent from above.

This scene in the music video, in a muted gray, refers to Isis/Cleopatra “ascending” into a higher-dimensional reality, the realm of the gods.

That’s why, at this point, Isis chews on gems. In a crude way, she’s “tasting” the fruits of paradise.

The Snake Woman sings,

Mark my words,

This love will make you levitate, like a bird, like a bird without a cage

A bird without a cage represents a soul that’s been freed.

The Messenger

The next key point in the video is when we see the Messenger atop the giant pyramid. She sings,

So you want to play with magic

Boy, you should know what you’re falling for

She’s directing those words at Isis.

Do you dare to do this

‘Cuz I’m coming at you like a dark horse

The Messenger continues singing as she unfolds her pastel-blue wings.

She is a winged messenger recounting the future, the coming of the perfect storm.

Dark Horse

Image credit:  Vevo

Source:  Dark Horse, by Katy Perry.

 

 

 

 

How to tap into Inspiration

Do you ever look at a blank page and can’t seem to write a word? You have no idea at all what to write. You may start with something, struggle, and then, after a while, stop. You may even write several pages and then crumple them up because you feel dissatisfied with what you’ve written.

These are signs that you lack inspiration.

Inspiration, whose origin in Middle English means “divine guidance” and, via the Old French from the late Latin verb “inspirare,” means “breathe or blow into ‘from in-‘into’ + spirare ‘breathe.’ The word was originally used of a divine or supernatural being, in the sense ‘impart a truth or idea to someone.'” 1

Many people today know that by performing breathing exercises they engage in meditation. These kinds of exercises enable people to relax and “tap into” inspiration.

No rush here

If you want to be inspired, the best thing is not to rush. Forcing something will get you nothing but dissatisfaction.  It’s like trying to make a flower grow. A typical flower grows naturally when it’s well rooted in soil and receives enough sunshine and water. The process cannot be rushed. It’s the same way with writing.

Time

I believe that time plays a great role in receiving inspiration. If you can’t seem to come up with something, take a break, relax and drink a cup of tea, coffee or hot chocolate. This will put your mind off of forcing yourself to come up with something. As you relax, over time, thoughts will traverse your mind. One thought will lead to another and, all of a sudden, you’ve come up with an idea for your blog post, chapter or novel!

Enhancement

Although the thoughts will be brief and almost like ‘sparks,’ you then need to enhance them by adding more to what you’ve received. This is where the hard work of writing and editing comes in. You will need to ‘dig’ around the ‘flower’ of your thoughts, clear out the ‘weeds’ and make sure you add plenty of ‘water.’

Nurture your inspiration

The ‘sparks’ you receive need to be nurtured in order to bloom into the beauty that they were always meant to be:  an inspired project. You need to nurture the seeds of inspiration so that they can grow. In many ways, writing a good blog post, chapter or novel is like cooking a great meal. My Aunt Sue says that if you put love into your cooking, the result will be wonderful.  It’s the same way with writing.

Don’t overcook the meal

Adding too many words to a project can be disastrous because your literary inspiration could ‘go up in flames.’  It’s important to say just enough, but no more than what is necessary.

May you be inspired today.

Beautiful Swan

Image title:  “Beautiful Swan”

Photographer:  Luba Rascheff

References

1 Oxford Dictionaries

Bulgarian Urtime

As I settle in Toronto, I’ve been reminiscing about the decade I spent in Bulgaria.

I remember, especially in the beginning, that I wanted to return to the West. I didn’t speak the language and couldn’t understand why things moved so slowly.

My first invitation was to a village feast or, “praznik.” I recall going to a small chapel and sitting on its front stoop with village women. We sat there holding a single flower in our hands for more than an hour with no one uttering a word. I understood then that Bulgarians were people who appreciated and communicated in silence. Later, I gathered why there hadn’t been any men at the feast. The men celebrate “kukeri” or, carnival together. They dress up in animal skins and multi-colored, hand-painted or fur masks and, donning huge cow bells, walk down the middle of the village streets banging on pots. The point of the ritual is to bond as males while making their presence felt via loud noise.

Urtime

Over time, I learned how to speak Bulgarian and began to understand the power of silence.  I got used to watching the street lamps–with their soft, orange, anti-fog glow–contrast with swirling mists of precipitation and allowed my thoughts to slip into infinity, time immemorial or, urtime. I learned that communication happened differently than only with words. I began to feel the draw of silence and the mysteries that enfolded it.

Subterranean tunnels and time capsules

They say that Bulgaria has everything. This includes Noah’s plate (i.e., the plate Noah ate from while traveling in his ark), subterranean tunnels that crisscross the country, and time capsules. The plate is in Varna and the time capsules are at undisclosed locations, waiting for an unknown trigger that will activate them and enable people to make new, never-before-heard-of discoveries that will benefit both Bulgaria and the world.

Vanga

One of Bulgaria’s most well-known psychics was a woman named Baba Vanga 1 which translates as Grandma Vanga. During her youth, she was caught up in a violent windstorm that left her blind. Ever since then, Baba Vanga developed the ability to “see” with an inner vision. Bulgarians from all walks of life would line up and wait for hours to meet with Baba Vanga, born Vangelia Pandeva Dimitrova, for healing and to learn what their future held. Well-known Bulgarian and foreign politicians visited her as well. Vanga had learned how to tap into Bulgarian urtime.

The Noah Plate

Image title and credit:  “The Noah Plate,” Copyright © Dukaty Ltd., 2006

References

1 Baba Vanga

Distribution Channels on Amazon’s CreateSpace

One of the most attractive features offered by CreateSpace, an Amazon.com company and print publishing platform, is its distribution channels. There are six channels and they are all free.

Standard distribution

Selecting Amazon.com “makes your book available to millions of customers on Amazon.com.” Activating Amazon Europe enables you to target websites belonging to Amazon in Europe, the United Kingdom, Germany, Italy and Spain. And, you can choose to place your book in the CreateSpace online e-store.

Expanded distribution

By selecting Bookstores and Online Retailers, your books will become available to “thousands of major online and offline bookstores and retailers.” Choosing Libraries and Academic institutions will enable you to increase your book’s exposure to “public libraries, elementary and secondary school libraries, and libraries and other academic institutions.” Selecting CreateSpace direct will “make your books available to certified resellers such as independent bookstores and book resellers.”

The more the merrier

Having recently uploaded a third book to CreateSpace, I gladly selected all the distribution channels available. This is because the more distribution channels you choose, the more readers are exposed to your books, and the greater your chance of selling them and earning more royalties.

Networking

According to an article posted by CreateSpaceResources, “Book Marketing: Have you Tapped your Network?” by Maria Murnane, every author has a network that includes: where we went to school, who we share a favorite hobby with, our heritage, and where we’ve worked. It’s important to reach out to our network and tell them that we’ve written a book or books since this is newsworthy, according to Murnane.

From my marketing experience with Facebook, Pinterest and Twitter, I can assure you that there is a natural progression to exposure; that a fan base will develop; that readers share with other readers; and that your reading audience will become more and more familiar with your brand.

When readers comment favorably about you or your work, include their comments in the About section on your website called, ‘What people say about [put your name here.]’

In my opinion, it’s not a matter of throwing a lot of money into your efforts. Remember, CreateSpace offers absolutely free distribution channels. It is, rather, a matter of systematically exposing your work and what you’re about to readers. It’s something that you must do every day.

If you select the distribution channels that are made available to you at no cost by CreateSpace and you do your part by networking and marketing appropriately on social media, you will significantly increase book sales, royalties and become known.

Book distribution

Image credit: The Cadence Group, Book Distribution