One of the most attractive features offered by CreateSpace, an Amazon.com company and print publishing platform, is its distribution channels. There are six channels and they are all free.
Selecting Amazon.com “makes your book available to millions of customers on Amazon.com.” Activating Amazon Europe enables you to target websites belonging to Amazon in Europe, the United Kingdom, Germany, Italy and Spain. And, you can choose to place your book in the CreateSpace online e-store.
By selecting Bookstores and Online Retailers, your books will become available to “thousands of major online and offline bookstores and retailers.” Choosing Libraries and Academic institutions will enable you to increase your book’s exposure to “public libraries, elementary and secondary school libraries, and libraries and other academic institutions.” Selecting CreateSpace direct will “make your books available to certified resellers such as independent bookstores and book resellers.”
The more the merrier
Having recently uploaded a third book to CreateSpace, I gladly selected all the distribution channels available. This is because the more distribution channels you choose, the more readers are exposed to your books, and the greater your chance of selling them and earning more royalties.
According to an article posted by CreateSpaceResources, “Book Marketing: Have you Tapped your Network?” by Maria Murnane, every author has a network that includes: where we went to school, who we share a favorite hobby with, our heritage, and where we’ve worked. It’s important to reach out to our network and tell them that we’ve written a book or books since this is newsworthy, according to Murnane.
From my marketing experience with Facebook, Pinterest and Twitter, I can assure you that there is a natural progression to exposure; that a fan base will develop; that readers share with other readers; and that your reading audience will become more and more familiar with your brand.
When readers comment favorably about you or your work, include their comments in the About section on your website called, ‘What people say about [put your name here.]’
In my opinion, it’s not a matter of throwing a lot of money into your efforts. Remember, CreateSpace offers absolutely free distribution channels. It is, rather, a matter of systematically exposing your work and what you’re about to readers. It’s something that you must do every day.
If you select the distribution channels that are made available to you at no cost by CreateSpace and you do your part by networking and marketing appropriately on social media, you will significantly increase book sales, royalties and become known.
Image credit: The Cadence Group, Book Distribution