The 5 Golden Rules to Success in Social Media

  1. Complete transparency  When I interact with my Facebook friends, I keep in mind that whatever I post will be read by all.  I do not, therefore, say anything that does not pass the test of complete transparency.  Everything I post falls into the “public” category.
  2. Focus on the task at hand  There are many distractions in the world of social media.  Although there’s nothing inherently wrong with playing games or chatting, these activities will take you off task.  If you want to succeed in social media, avoid games and chat only when necessary.
  3. Exercise discernment  With so much going on in social media (i.e., ideas, images–moving and static–requests and advertisements), it’s important to exercise discernment before giving our approval.  If something inside of you, let’s say your intuition, seems to stop you from clicking “like” or adding someone to your circle, pay attention.
  4. Avoid controversy  When dealing with thousands of people, it’s best to avoid controversy.  You do so by remaining calm when someone says something you disagree with.  Remember, freedom of expression is the order of the day in social media settings and this encompasses wide-ranging sets of opinions.
  5. Be positive  Facebook, for example, is a continuous stream of data (words and images).  A person who visits your Page for the first time will see your most recent post first.  It’s vital, therefore, to keep your data stream positive.

Social Media

Image name:  Social Media Logotype Background

Image source:  wallscometumblingdown.wordpress.com/2013/04/…

THE 5 GOLDEN RULES TO SUCCESS IN SOCIAL MEDIA Copyright © 2013 Luba Rascheff

Get to the Point: Effective Communication in the Digital Age

In spite of the fact that we literally have a plethora of modern, digital media at our fingertips designed for communicating with one another, we seem to have less and less time in which to do so.  If feels like we’re being ‘crunched,’ ‘crushed,’ or ‘pressed’ for time.  The result of this time ‘pressure’ (real or imagined) is that our communications are moving more and more toward being:  brief, direct, reduced and, not to use the word blunt, devoid of any nuances let alone flourishes.

This is not necessarily bad.  We have tight schedules, tasks to complete and messages to impart.

One of the secrets to my success on the social media site, Facebook (R), is brevity.  Strangely enough, the less I say, the more popular I become.  Although this may appear paradoxical, it is not.

Social media adherents (i.e., people) are pressed for time and want nothing more than for me to stop wasting their time and get to the point.

A platform to meet the times we live in

Although, for proprietary and corporate reasons, we must post, tweet, link and e-mail via separate accounts, I believe that what we’re secretly yearning for is one account.

If we have less and less time to share, then wouldn’t it make much more sense to, instead of having to log into, let’s say, four accounts daily, to merely log into one?  One account.  One password.

Unishare:  The account of the future

Imagine for a moment a dashboard that has four simple words:  POST, TWEET, LINK and E-MAIL.  Although each function is different, each is nevertheless a vital part of our modern lives.  To separate these functions would be like separating legs and arms from our bodies.  Absurd!  We know full well that we need all the parts to work together as one body.  This is the true meaning of optimization.

If I need to publish a brief, press-like announcement, I’ll click on the TWEET function.  If I want to be more casual and perhaps share a digital image, I’ll POST.  When it comes to a more formal, professional communication, I’ll LINK.  Last, but not least, I’ll use the E-MAIL function ‘as usual’ with the exception that Unishare will provide a much more sophisticated way of organizing and prioritizing my mail than exists today.

In spite of the legal, proprietary and corporate obstacles involved in creating such a ‘dream,’ time-saving, cost effective communication platform, I believe that we are inexorably moving in precisely this direction because…brevity is not bad–in the written word as well as in movements.

Let us, therefore, be brief and quickly and easily get to the point.

GET TO THE POINT: EFFECTIVE COMMUNICATION IN THE DIGITAL AGE Copyright © 2013 Luba Rascheff