Interactive, Touch Reading

One of the great advantages to publishing digital media, in this case books, is the reading experience.  Unlike traditional, print books, readers are presented with a dynamic platform that can be controlled. A “click” can take us, for example, from chapter one to forty-seven in an instant whereas in traditional books, we’d have to turn…

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SEO for Serif WebPlus X5

SEO SEO stands for Search Engine Optimization. The fact that you have a website is great.  In and of itself, though, this is not enough to ensure that your site is properly advertised, optimized and that it receives a steady, targeted stream of visitors. Great keyword research The first step in SEO is great keyword…

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How to Thrive in the Age of Globalization

Some people like globalization and some don’t.  The fact of the matter, though, is that globalization is. How can we thrive in globalization? Cut the fear     The first thing you must do is get rid of fear.  Although so much has changed and so much more will, keep the faith about why people make the…

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Get to the Point: Effective Communication in the Digital Age

In spite of the fact that we literally have a plethora of modern, digital media at our fingertips designed for communicating with one another, we seem to have less and less time in which to do so.  If feels like we’re being ‘crunched,’ ‘crushed,’ or ‘pressed’ for time.  The result of this time ‘pressure’ (real…

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